Fun is the Future: Mastering Gamification

Video Description :
Google Tech Talk October 26, 2010 Presented Gabe Zichermann. ABSTRACT Gamification fundamentally rewriting rules engagement product design marketing. From Foursquare Farmville Nike Navy, game mechanics points, badges, levels, challenges, rewards leaderboards greater numbers. But "traditional" marketing & UI/UX leverage trend engagement strategy? Moreover, measure success, company Chief Engagement Officer years? Find -depth discussion Gamification Expert, Gabe Zichermann -- author "Game-Based Marketing" Gamification. blog, Chair Gamification Summit. GABE ZICHERMANN author, highly rated public speaker serial entrepreneur. His book,Game-Based Marketing (Wiley, 4/2010) achieved critical industry acclaim detailed innovators blend power games brand strategy. His book game mechanics detailed technical architecture implementation. Gabe Chair Gamification Workshops Summit, upcoming events bring leading minds Gamification Engagement Science - gsummit.. A resident NYC, Gabe board member StartOut.org, advisor number startups Facilitator NYC chapter Founder Institute.